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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To conduct formative and evaluative research to underpin communication strategies and tactics.

Publicity 167
article thumbnail

Public relations and professionalism: work to do to realise full potential

Wadds Inc.

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To conduct formative and evaluative research to underpin communication strategies and tactics.